Raleigh. NC- February 8,2010- Kerr Drug, a nationally recognized innovator and provider of pharmacy and other healthcare related services, has signed to underwrite the popular public radio program The People's Pharmacy. The agreement calls for cross-promotional opportunities between Kerr Drug and The People's Pharmacy as well as its creators and hosts, Joe and Terry Graedon. Content from the health library of The People's Pharmacy website as well as podcasts of the radio program will be available on Kerr Drug's website.
"Through their nationally syndicated radio program, newspaper column and best selling books, Joe and Terry Graedon are recognized as experts in prescription drugs, herbals and supplements, vitamins and home remedies," says Anthony N. (Tony) Civello, president and CEO of Kerr Drug. "Kerr Drug is pleased to partner with Joe and Terry Graedon and The People's Pharmacy because we both respect people's ability to make informed decisions about their health care."
When it was first published in 1976, The People's Pharmacy was one of the first books providing drug and health information to consumers. It went on to become a number one bestseller. Since then, Joe and Terry Graedon have written 14 additional books. The People's Pharmacy is heard each week on 120 public radio stations reaching about 250,000 people each week. In addition to hosting their radio show, the Graedons write The People's Pharmacy syndicated newspaper column for 80 newspapers across the country, write copy for their website which averages 15,000 visits daily, and speak frequently on health issues. To find out a station and time, and learn more about The People's Pharmacy, check www.peoplespharmacy.com
"Kerr Drug has a history of innovative healthcare, from its focus on medication therapy management to its pioneering use of pharmacists in immunizing patients and in wellness programs," adds Joe
Graedon, co-host of The People's Pharmacy. "Terry and I are excited to team up with Kerr Drug because they share our values of guiding and empowering people to take charge of their health."
"The goal of Kerr Drug's pharmacists, and The People's Pharmacy, is to help people understand how their medications work and what to expect," adds Terry Graedon, co-host of The People's Pharmacy.
"We hope to reach even more people and help them stay healthy by working with Kerr Drug."
About Kerr Drug
Kerr Drug is one of the most recognized and respected names in the chain drug industry. With its roots in the Carolinas and headquarters in Raleigh, N.C., Kerr Drug's strategic direction is founded in its unique ability to provide patients, the medical community, and health plans access to the most comprehensive and convenient health and wellness offering in the industry. With a mission to be the most comprehensive provider of pharmacy and related healthcare services, while continuing to be the most reliable provider of health-related and convenience items, Kerr is currently providing services that far exceed the traditional drug store mix. For more information, please visit www.kerrdrug.com.
Contact Information:
frank graff, fgraff@919marketing, 919-459-8168
Are You Selling Collaboratively?
Sep. 06, 2010 - (by Olalah Njenga, Columnist, Marketing Strategist & Author Marketing Strategist; and owner of YellowWood Group) Too often, our enthusiasm to simply close the sale clouds our perspective. Not only are we leaving money on the proverbial table, but we are leaving something far more important on it. Opportunity! When we sell collaboratively, we roll up our sleeves and get a little dirt under our finger nails. We ask both the finite and the broad sweeping questions. We probe. We reflect. We engage. In the end, we, as sales professionals, position ourselves as the non-expendable resource that our clients are craving. We become the catalyst of opportunity making.
Don't assume that collaborative selling is merely the evolution of consultative selling. You would be mistaken. In a consultative selling relationship, sales professionals offer value, steer dialogue and uncover issues that could impede progress. In collaborative selling, sales professionals are highly involved in the interworkings of the clients' businesses. Collaborative selling demands that we work lock-step with a variety of people within the companies were we collaborate. Selling collaboratively is not for the faint at heart. It's not for the sales professionals who are happy to close the deal. Collaborative selling is for "sales rock stars". If you don't know whether you are a sales rock star or not, you probably aren't, but that doesn't mean you can't be one . . . eventually.
If you're interested in selling collaboratively, then take note, here's 3 ways to jump start the journey.
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Sep. 06, 2010 - (by Olalah Njenga, Columnist, Marketing Strategist & Author Marketing Strategist; and owner of YellowWood Group) Too often, our enthusiasm to simply close the sale clouds our perspective. Not only are we leaving money on the proverbial table, but we are leaving something far more important on it. Opportunity! When we sell collaboratively, we roll up our sleeves and get a little dirt under our finger nails. We ask both the finite and the broad sweeping questions. We probe. We reflect. We engage. In the end, we, as sales professionals, position ourselves as the non-expendable resource that our clients are craving. We become the catalyst of opportunity making.