RALEIGH, NC – New homes marketing expert Rebecca Newsome, MIRM, Owner of Constructive Marketing, was installed on January 27, 2010 as the 2010 Triangle Sales and Marketing Council (TSMC) Chair, an organization of the Home Builders Associations (HBAs) of Durham, Orange, and Chatham Counties and Raleigh-Wake County.
Rebecca brings an abundance of experience to this leadership position, having been active in the marketing of residential real estate since 1994. With a Bachelor of Science degree from North Carolina State University, her professional background includes outside sales, sales and marketing management, journalism, and ownership of a residential marketing consulting business. She holds the professional designation of MIRM (Member, Institute of Residential Marketing). Rebecca is a member of the HBA of Durham, Orange, and Chatham (DOC) Counties, and has served numerous terms on this organization's Board of Directors. She has previously served on the Executive Committee of the HBA DOC, as well as Chair of the HBA DOC Parade and Membership Committees. Rebecca has served many years on the Executive Committee of TSMC, while participating on and/or chairing TSMC Committees, including Major Achievements in Marketing Excellence (MAME) and the TSMC Marketing Committee. Rebecca is a two-time recipient of the HBA DOC Associate of the Year Award and a recipient of the North Carolina HBA Associate of the Year Award.
TSMC formed in 1993 by the Home Builders Associations of Raleigh-Wake County and Durham, Orange, & Chatham Counties. Affiliated with the National Sales and Marketing Council of the National Association of Home Builders, the Council is dedicated to developing and promoting skills and professionalism in the sale and marketing of new homes through education, an interchange of ideas, recognition of outstanding achievement, and community involvement. This strong united council serves as the catalyst to bind all components of the home building industry.
For more information, call Rebecca Newsome at (919) 810-2504 or visit www.trianglesmc.com.
Contact Information:
Rebecca R. Newsome, MIRM
Constructive Marketing
919-844-7794
rebeccan@mindspring.com
Are You Selling Collaboratively?
Sep. 06, 2010 - (by Olalah Njenga, Columnist, Marketing Strategist & Author Marketing Strategist; and owner of YellowWood Group) Too often, our enthusiasm to simply close the sale clouds our perspective. Not only are we leaving money on the proverbial table, but we are leaving something far more important on it. Opportunity! When we sell collaboratively, we roll up our sleeves and get a little dirt under our finger nails. We ask both the finite and the broad sweeping questions. We probe. We reflect. We engage. In the end, we, as sales professionals, position ourselves as the non-expendable resource that our clients are craving. We become the catalyst of opportunity making.
Don't assume that collaborative selling is merely the evolution of consultative selling. You would be mistaken. In a consultative selling relationship, sales professionals offer value, steer dialogue and uncover issues that could impede progress. In collaborative selling, sales professionals are highly involved in the interworkings of the clients' businesses. Collaborative selling demands that we work lock-step with a variety of people within the companies were we collaborate. Selling collaboratively is not for the faint at heart. It's not for the sales professionals who are happy to close the deal. Collaborative selling is for "sales rock stars". If you don't know whether you are a sales rock star or not, you probably aren't, but that doesn't mean you can't be one . . . eventually.
If you're interested in selling collaboratively, then take note, here's 3 ways to jump start the journey.
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Sep. 06, 2010 - (by Olalah Njenga, Columnist, Marketing Strategist & Author Marketing Strategist; and owner of YellowWood Group) Too often, our enthusiasm to simply close the sale clouds our perspective. Not only are we leaving money on the proverbial table, but we are leaving something far more important on it. Opportunity! When we sell collaboratively, we roll up our sleeves and get a little dirt under our finger nails. We ask both the finite and the broad sweeping questions. We probe. We reflect. We engage. In the end, we, as sales professionals, position ourselves as the non-expendable resource that our clients are craving. We become the catalyst of opportunity making.