CARY, N.C. – Strategic Guru announced today that it has been retained by Alternative Engine Technologies to provide strategic marketing services. The Triangle-based marketing and communications agency will provide branding, messaging and collateral development for the company.
Alternative Engine Technologies is launching a cutting-edge device called AirFuelMAX™ designed to increase fuel efficiency in trucks. First developed in Australia, AirFuelMAX offers significant fuel savings for light, medium and heavy duty trucks. The company called upon Strategic Guru to assist with introducing the product to the U.S. market.
"We are very excited to help Alternative Engine Technologies bring this product to the U.S. market," said Carolyn Rhinebarger, Chief Brainstormer with Strategic Guru. "Their patent-pending device is proven to both save on fuel costs and deliver eco-friendly benefits to vehicle owners and to companies with truck fleets"
"AirFuelMAX is an exciting new device that we are proud to provide to the U.S. marketplace," said Dewey Weaver, President of Alternative Engine Technologies. "We are eager to work with Strategic Guru to develop a strong brand identity and product communications."
About Strategic Guru
Strategic Guru is a marketing and communications firm that provides full service support for the planning and execution of marketing tactics. They assist businesses to better establish brand identity and name recognition through image and message consistency. Through powerful, targeted marketing messages, Strategic Guru is able to create interest and stimulate inquiry. For more information, contact Carolyn Rhinebarger at 919-459-4200 or email carolyn@strategicguru.com or visit http://strategicguru.com.
Sep. 06, 2010 - (by Olalah Njenga, Columnist, Marketing Strategist & Author Marketing Strategist; and owner of YellowWood Group) Too often, our enthusiasm to simply close the sale clouds our perspective. Not only are we leaving money on the proverbial table, but we are leaving something far more important on it. Opportunity! When we sell collaboratively, we roll up our sleeves and get a little dirt under our finger nails. We ask both the finite and the broad sweeping questions. We probe. We reflect. We engage. In the end, we, as sales professionals, position ourselves as the non-expendable resource that our clients are craving. We become the catalyst of opportunity making.
Don't assume that collaborative selling is merely the evolution of consultative selling. You would be mistaken. In a consultative selling relationship, sales professionals offer value, steer dialogue and uncover issues that could impede progress. In collaborative selling, sales professionals are highly involved in the interworkings of the clients' businesses. Collaborative selling demands that we work lock-step with a variety of people within the companies were we collaborate. Selling collaboratively is not for the faint at heart. It's not for the sales professionals who are happy to close the deal. Collaborative selling is for "sales rock stars". If you don't know whether you are a sales rock star or not, you probably aren't, but that doesn't mean you can't be one . . . eventually.
If you're interested in selling collaboratively, then take note, here's 3 ways to jump start the journey.
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Sep. 06, 2010 - (by Olalah Njenga, Columnist, Marketing Strategist & Author Marketing Strategist; and owner of YellowWood Group) Too often, our enthusiasm to simply close the sale clouds our perspective. Not only are we leaving money on the proverbial table, but we are leaving something far more important on it. Opportunity! When we sell collaboratively, we roll up our sleeves and get a little dirt under our finger nails. We ask both the finite and the broad sweeping questions. We probe. We reflect. We engage. In the end, we, as sales professionals, position ourselves as the non-expendable resource that our clients are craving. We become the catalyst of opportunity making.