CHARLOTTE –Interactive marketing agency WebsiteBiz (www.websitebiz.com) is pleased to announce that campaign manager Lee Price has received his Microsoft adExcellence and Google Analytics Individual Qualification (IQ) certifications.
The Microsoft adExcellence certification signifies that the recipient has gained the knowledge to help increase clients' return on their online marketing investment. The rigorous Google IQ certification program designates professionals who are highly qualified in the fundamentals and in depth analysis of online marketing results.
"We are committed to investing in our talented team of online marketers," says Eric Dudley, president of WebsiteBiz. "Lee's latest certifications demonstrate his commitment to Paid Search and Web Analytics excellence while maximizing results for our clients."
About WebsiteBiz
WebsiteBiz was launched in 1997. In the 13 years since, it has expanded to become one of the top online marketing agencies. Its core competencies include online marketing strategy, search engine optimization, paid search marketing, online media buying, permission-based email marketing, social media marketing, optimization and testing, and Web analytics.
WebsiteBiz has been named to Inc. 5000 list of the fastest-growing private companies for three consecutive years. WebsiteBiz was also recently named one of the top 100 small businesses in North Carolina by Business Leader Media. WebsiteBiz was named to the Charlotte Business Journal Fast 50 and is the only exclusive interactive marketing agency ranked as one of the Top 25 Advertising and Marketing Agencies by the Charlotte Business Journal.
Follow us on Twitter, Facebook, LinkedIn, call 888-901-7434, visit WebsiteBiz.com for more information or join the conversation at MarketerInsight.com.
Contact Information:
Contact: Eric Dudley, WebsiteBiz
704-338-1794 ext. 101
Media contact: Patricia Golden, My Team of Experts – 704-516-0157
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Are You Selling Collaboratively?
Sep. 06, 2010 - (by Olalah Njenga, Columnist, Marketing Strategist & Author Marketing Strategist; and owner of YellowWood Group) Too often, our enthusiasm to simply close the sale clouds our perspective. Not only are we leaving money on the proverbial table, but we are leaving something far more important on it. Opportunity! When we sell collaboratively, we roll up our sleeves and get a little dirt under our finger nails. We ask both the finite and the broad sweeping questions. We probe. We reflect. We engage. In the end, we, as sales professionals, position ourselves as the non-expendable resource that our clients are craving. We become the catalyst of opportunity making.
Don't assume that collaborative selling is merely the evolution of consultative selling. You would be mistaken. In a consultative selling relationship, sales professionals offer value, steer dialogue and uncover issues that could impede progress. In collaborative selling, sales professionals are highly involved in the interworkings of the clients' businesses. Collaborative selling demands that we work lock-step with a variety of people within the companies were we collaborate. Selling collaboratively is not for the faint at heart. It's not for the sales professionals who are happy to close the deal. Collaborative selling is for "sales rock stars". If you don't know whether you are a sales rock star or not, you probably aren't, but that doesn't mean you can't be one . . . eventually.
If you're interested in selling collaboratively, then take note, here's 3 ways to jump start the journey.
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Sep. 06, 2010 - (by Olalah Njenga, Columnist, Marketing Strategist & Author Marketing Strategist; and owner of YellowWood Group) Too often, our enthusiasm to simply close the sale clouds our perspective. Not only are we leaving money on the proverbial table, but we are leaving something far more important on it. Opportunity! When we sell collaboratively, we roll up our sleeves and get a little dirt under our finger nails. We ask both the finite and the broad sweeping questions. We probe. We reflect. We engage. In the end, we, as sales professionals, position ourselves as the non-expendable resource that our clients are craving. We become the catalyst of opportunity making.