Olalah Njenga, award winning CEO and Author, is the featured speaker at the Women's Power Networking:Coffee and Contacts Power Lunch March 12 in Raleigh. Her talk will be followed by a book signing.
Raleigh, NC – March 10, 2010 -- Raleigh-based Women's Power Networking (http://www.WomensPowerNetworking.com) continues their successful Power Lunch Series with Olalah Njenga, CEO of YellowWood Group and author of "37 WHAT WERE THEY THINKING MOMENTS IN MARKETING", a light-hearted, irreverent account of the author's career as a marketing professional. The luncheon will be held Friday, March 12, 2010 from 11:30am - 1:30pm at Brasa Brazilian Steakhouse, Brier Creek Commons, 8551 Brier Creek Pkwy in Raleigh.
In an afternoon of lunch and laughs, Olalah will share her story about her less than glamorous road to entrepreneurship. She'll also discuss ways attendees can write their own storybook ending, regardless of how their own lives and stories really began.
When asked why she chose to release her new book at the Power Lunch she responded, "This is the ideal venue to kick off my new book. If it weren't for the advice and straight talk that I got from two women in a corporate outplacement center, I would not have taken those initials steps toward entrepreneurship. I have been extremely fortunate doing work I enjoy that helps others achieve their dreams and goals."
This event is made even more special as singer, songwriter & author, Jon Batson, has given Olalah permission to play "Awaken the Dreamer" a single from his CD that is the perfect lyrical compliment to the topic of discussion.
Jean Hedges, (http://www.JeanHedges.com) founder of Women's Power Networking, author of THE DARE SYSTEM and Senior Loan Officer at PrimeLending stated, "Our monthly lunch sessions are designed to be a fun and informal educational event. Attendees can enjoy a plated lunch in a positive environment while hearing and interacting with expert speakers on topics important to them personally and professionally."
Hedges went on to say that the power lunches are open to Women's Power Networking: Coffee and Contacts members, their guests and the general public.
ABOUT WOMEN'S POWER NETWORKING (WPN)
Founded originally as Coffee and Contacts in 2007, Women's Power Networking has grown from one chapter to 15 in the Triangle and surrounds. From Knightdale to Hillsborough, Wake Forest to Clayton the weekly chapter meetings offer women a positive environment to grow personally and professionally. In addition to Coffee and Contacts, Women's Power Networking is the umbrella for Cocktails and Contacts, chapter sponsored monthly evening socials; the Speakers Bureau, providing speakers to area businesses and associations; and monthly Power Lunches. Visit http://www.WomensPowerNetworking.com
ABOUT OLALAH NJENGA
Olalah Njenga is the Chief Executive Officer and Senior Marketing Strategist at YellowWood Group. She was named a 2010 Business Leader Media Top 50 Entrepreneur and was a Finalist in the Lifetime Achievement category in the 6th annual Stevie Awards for Women in Business. Olalah works with growing and mid-size companies that want to align marketing strategies with sales goals. She is the creator of the Marketing With Ease http://www.MarketingWithEase.com, a marketing coaching system for small business owners, featured in the book Perfecting Your Pitch, by Office Depot® advisor, Nancy Michaels. She is a member of the National Speakers Association and conducts workshops, provides training and speaks professionally on a variety of business topics including strategic marketing, market penetration, differentiation, brand equity and profitability. Her book, 37 WHAT WERE THEY THINKING MOMENTS IN MARKETING, is now available at http://www.37What.com YellowWood Group | 919.783.4101 | info@YellowWoodGroup.com http://www.YellowWoodGroup.com /
CONTACTS:
Eileen Batson
Batson Group Marketing and PR
919.327.5021
Contact Information:
Eileen Batson
Batson Group Marketing and PR
919.327.5021
Are You Selling Collaboratively?
Sep. 06, 2010 - (by Olalah Njenga, Columnist, Marketing Strategist & Author Marketing Strategist; and owner of YellowWood Group) Too often, our enthusiasm to simply close the sale clouds our perspective. Not only are we leaving money on the proverbial table, but we are leaving something far more important on it. Opportunity! When we sell collaboratively, we roll up our sleeves and get a little dirt under our finger nails. We ask both the finite and the broad sweeping questions. We probe. We reflect. We engage. In the end, we, as sales professionals, position ourselves as the non-expendable resource that our clients are craving. We become the catalyst of opportunity making.
Don't assume that collaborative selling is merely the evolution of consultative selling. You would be mistaken. In a consultative selling relationship, sales professionals offer value, steer dialogue and uncover issues that could impede progress. In collaborative selling, sales professionals are highly involved in the interworkings of the clients' businesses. Collaborative selling demands that we work lock-step with a variety of people within the companies were we collaborate. Selling collaboratively is not for the faint at heart. It's not for the sales professionals who are happy to close the deal. Collaborative selling is for "sales rock stars". If you don't know whether you are a sales rock star or not, you probably aren't, but that doesn't mean you can't be one . . . eventually.
If you're interested in selling collaboratively, then take note, here's 3 ways to jump start the journey.
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Sep. 06, 2010 - (by Olalah Njenga, Columnist, Marketing Strategist & Author Marketing Strategist; and owner of YellowWood Group) Too often, our enthusiasm to simply close the sale clouds our perspective. Not only are we leaving money on the proverbial table, but we are leaving something far more important on it. Opportunity! When we sell collaboratively, we roll up our sleeves and get a little dirt under our finger nails. We ask both the finite and the broad sweeping questions. We probe. We reflect. We engage. In the end, we, as sales professionals, position ourselves as the non-expendable resource that our clients are craving. We become the catalyst of opportunity making.