Jan. 22, 2012 - Raleigh NC: (by: Tim Moore)

I hear sales people and business owners remark every week that they are going to build their business by "taking the Low-Hanging Fruit." There is a problem with relying on the low hanging fruit in sales. The problem is easy sales don't necessarily make good sales.

Low Hanging Fruit are those sales opportunities that are ripe for the picking with little effort. Isn't that what we all want? Before you succumb to your temptation and start plucking away, make sure you don't end up with a bitter after-taste.   More »