BBB: Beware of Phony Survey Scams

RALEIGH, N.C. (March  8, 2018) — Market research surveys are a quick and easy way for companies to collect information about consumers. Online surveys are often advertised to consumers as an easy way to make some extra cash. Last year, BBB Scam Tracker reported over 740 scams dealing with surveys. Before you consider participating in a survey, Better Business Bureau serving Eastern North Carolina is reminding consumers to use discretion.

“Online surveys have become a popular way for companies to conduct research because, they are able to reach more consumers at a cheaper price,” says Mallory Wojciechowski, president & CEO of the Better Business Bureau serving Eastern North Carolina. “While there are many legitimate companies out there, consumers need to be aware of scammers looking to take advantage.”

Often times, these phony surveys will ask probing questions seeking personal information. They will also ask common security questions in an attempt to access the consumers personal information online by answering these security questions.

BBB offers the following tips before signing up for a survey:

Research the company. You can start your research by going to We have business reviews for more than 4.7 million businesses. See what other people are saying by reading past customers’ reviews and experiences.

Are they asking you to pay? While this may seem obvious, you should never have to pay or enter in your credit card information to take a survey.

Too good to be true. Watch out for any company that is offering you $100 in exchange for ten minutes of your time. Most surveys only pay .50 cents to $1 and the company will not pay out until a certain threshold is met.

Read the privacy policy. Before filling out any personal information, read over the company’s privacy policy. Make sure your information is secure and not being sold to third parties. If the site does not have a privacy policy, it is best to avoid.

For more information you can trust, visit

About BBB serving Eastern North Carolina

Better Business Bureau serving Eastern North Carolina is a 501(c)(6) not-for-profit corporation serving 33 counties in eastern North Carolina. The organization is funded primarily by BBB Accredited Business fees from over 3,700 local businesses and professional firms. BBB promotes integrity, consumer confidence and business ethics through business self-regulation in the local marketplace. Services provided by BBB include reports on companies and charitable organizations, general monitoring of advertising in the marketplace, consumer/business education programs and dispute resolution services. All services are provided at no cost to the public, with the occasional exception of mediation and arbitration. Visit

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Media Contacts:

Alyssa Gutierrez


Mallory Wojciechowski


Category: Featured PR , Press Release